The Brand


Be Cool is a young brand, created by young people and for young people. It is committed to a product that guarantees the balance between design, features and price. An urban, modern and simple product that makes everyday life that bit easier for active parents who want the best for their babies.

Be Cool offers a catalogue of products at an accessible price but still retaining the originality, design and features of a premium quality product. In terms of colours and models, the product range is updated and increased every year, so it is always bang on trend. And all of this is provided with the same reliability typical of JANÉ with regards safety and guarantee.

How many times have you heard that optimism is infectious? Be Cool is a company formed by a young, dynamic and positive team. We love to spread this optimism, by creating a product that is different and competitive.

We describe ourselves as "fighters". We like to think there is always something we can make better and that we have a lot to give.

It is not easy to combine a good design with good quality and all at a good price. At Be Cool we always find the way to develop practical products that meet our customers' needs.

Our products are practical and functional. They meet the needs of little ones and their parents perfectly.

Right from the very start we understood that safety should be available for everyone. That's why we research, design and create top quality, safe pushchair with an exceptional design.